Paid social + OOH campaign that took an unknown EV brand from zero recognition to category contender in 90 days.
Volta Electric was entering a crowded EV market with zero brand equity, no dealer network, and a modest launch budget. They needed to feel like a serious player from day one.
We built a campaign around one idea: "The quiet revolution." Every touchpoint — from billboards to Reels — spoke in the same confident, understated tone. No hype. Just clarity.
Market positioning, audience architecture, channel mix, and creative platform development.
Campaign concept, copy system, motion direction, OOH concepts, and social templates.
Paid social buying, programmatic display, and out-of-home placement across Atlanta, Miami, and Charlotte.
12 hero films, 48 statics, and a 6-week always-on content engine.